Businesses want to grow. And I think every business wants to be able to anticipate those successful “Breakthrough Points” (a la Jim Collins’ Good To Great) and build towards them. Anticipating it, though, can be a challenge. This book, the Alchemy of Growth takes a similar approach to Collins’ book but describes that growth path using 3 horizons that businesses work through.
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Aaron Hoos is a business writer. He accelerates business performance with copywriting, technical writing, internet marketing, and sales funnel strategy.
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