Article published on Technorati: ‘Boost Your Conversion Rates with Content Strategy’

Content has been king for a long time and to respond to the demand for content, entrepreneurs have been tirelessly publishing in numerous content channels as often as possible.

Unfortunately, little thought is given to this effort and the result is a shotgun approach to marketing, with mixed results. The solution is called Content Strategy.

I just wrote an article about this on Technorati. Read it here: Boost Your Conversion Rates With Content Strategy.

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