Just read: ‘The Social CRM and Enterprise 2.0 Experience Continuum’ by Jacob Morgan

This is a great article that, in essence, talks about social media as a powerful tool for big businesses. It brings in several aspects of content strategy. Be sure to pay attention to his continuum, and the article he references called “Social CRM: Ground Zero for Enterprise 2.0” is also worth reading. For businesses that understand the importance of social media but are trying to fit it appropriately into their content strategy (while developing ground rules to guide its purpose and usage), these two articles are a must-read.

The Social CRM and Enterprise 2.0 Experience Continuum.