This is a great article that, in essence, talks about social media as a powerful tool for big businesses. It brings in several aspects of content strategy. Be sure to pay attention to his continuum, and the article he references called “Social CRM: Ground Zero for Enterprise 2.0” is also worth reading. For businesses that understand the importance of social media but are trying to fit it appropriately into their content strategy (while developing ground rules to guide its purpose and usage), these two articles are a must-read.
The Social CRM and Enterprise 2.0 Experience Continuum.
__________________________________________________
Aaron Hoos is a business writer and strategist. He accelerates small business performance with content and content strategy.
__________________________________________________
I write content and develop profitable content strategy for B2B, financial, and real estate businesses. 
1.866.946.2679
aaron@aaronhoos.com
Follow me on Twitter
Connect on LinkedIn
Subscribe by Email
{ 1 comment… read it below or add one }
All I can say is WOW!! You have stunned me with the amount a valuable reading here