Countdown to the Olympics: How to be an Olympic-level entrepreneur #13

The Olympic Flag flying in Victoria, British C...
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In 13 days, the 2010 Winter Olympic athletes will compete to be the best in the world. Entrepreneurs compete for a similar pinnacle of success every single day. This series of blogs will countdown to the Olympics with 31 ideas about what it takes to achieve gold in your business.

To be an Olympic-level entrepreneur, all of your life centers around this moment.

You can be sure that athletes who are planning to attend the Olympics have a great big red circle around those dates on their calendars. Aside from a serious emergency, very little will keep them from attending the games. They know that they probably only have a couple shots at competing at the games so they’re not going to screw it up by also planning other things – like a weekend of binge-drinking prior to their departure. Olympic athletes put other things on hold in their lives for the brief period of time leading up to and during the games.

Olympic-level entrepreneurs need to make a similar decision. I’m not suggesting that they can’t enjoy themselves or have to ignore family and friends. But the principle is the same: The opportunity to compete at the Olympic-level means filtering all decisions by asking: “Will this help or hinder my brand?” This decision-making process will guide all business decisions and help Olympic-level entrepreneurs as they consider new business opportunities, product endorsements, and whether or not to accept a new client. It also influences what entrepreneurs do in their off-time. A weekend of binge-drinking may affect an entrepreneur’s success in the same way it would affect an athlete’s success.

Olympic athletes have the games circled in red on their calendars. Olympic-level entrepreneurs have every single day circled in red on theirs.

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