In 14 days, the 2010 Winter Olympic athletes will compete to be the best in the world. Entrepreneurs compete for a similar pinnacle of success every single day. This series of blogs will countdown to the Olympics with 31 ideas about what it takes to achieve gold in your business.
To be an Olympic-level entrepreneur, you need to play fair to win.
It seems like every year there are various doping allegations — which sometimes are revealed to be nothing and sometimes turn into scandal. Olympic athletes are rightly expected to compete fairly and rely on their skill and training rather than on pharmaceutical enhancement. Those who are caught are disqualified and shamed.
Olympic-level entrepreneurs will find the temptation to cheat as well: From “black hat” SEO to fake testimonials on websites to content ripped off from uncredited sources. The fiercer the competition gets, the more tempting it is for entrepreneurs to adopt these practices. Although it may seem naive of me, I believe that unethical business practices give short-term wins while ethical business practices provide a true foundation for long-term success.