In 17 days, the 2010 Winter Olympic athletes will compete to be the best in the world. Entrepreneurs compete for a similar pinnacle of success every single day. This series of blogs will countdown to the Olympics with 31 ideas about what it takes to achieve gold in your business.
To be an Olympic-level entrepreneur, you need to have the right gear.
An Olympic athlete doesn’t show up to compete in the biathlon with the rifle they found in their brother-in-law’s closet. A speed skater doesn’t strap on a pair of skates they bought third-hand at the Salvation Army store and pull on whatever parka they can get. Olympic athletes get the right gear. Gear that shaves milliseconds off of their time. Gear that adds precision to their effort. Gear that gives them a legal competitive advantage.
Olympic-level entrepreneurs acquire the right gear, too. They willingly invest in the tools, resources, and techniques necessary to do the job right. They outsource or buy automation tools; they get tools that help them to shave milliseconds off of the time between lead generation and the close of the sale.
Disclosure: This was my big shift in late 2008/early 2009. I realized that if I wanted to grow successfully, I would need to invest in better tools than I had and that the tools need to scale with me. I invested a lot of money in early and mid-2009 to make sure I was equipped and ready to scale.
Are you ready to scale? Do you have the equipment, tools, techniques, staff, gear, and resources to handle success?