Just read: ‘The 10 Stages of Social Media Integration in Business’ by Brian Solis

Brian Solis is right: 2010 is going to be a big year for social media as mainstream businesses increasingly perceive its value and adopt it as a marketing practice.

I believe, towards the end of 2010 and the beginning of 2011, we’ll see some watershed as these mass-market adopters fail to get the ROI they were hoping for and back off from social media.

Brian Solis’ 10 Stages of Social Media Integration is a brilliant taxonomy. It’s basically a step-by-step methodology for businesses to integrate useful, quantifiable social media into their business practices.

This is a longer article but well worth the read!

The 10 Stages of Social Media Integration in Business | Brian Solis.

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