In 29 days, the 2010 Winter Olympic athletes will compete to be the best in the world. Entrepreneurs compete for a similar pinnacle of success every single day. This series of blogs will countdown to the Olympics with 31 ideas about what it takes to achieve gold in your business.
To be an Olympic-level entrepreneur, you need to understand and accelerate your processes.
When an Olympic athlete performs in a particular sport, they aren’t just taking one action. Ski jumping, for example, isn’t one action of crouching down the ramp and then standing straight up and holding perfectly still once you reach the end. Olympic ski jumpers make it look easy but every sport is a series of much smaller processes: How they start; how they balance down the ramp; how they squeeze in a bit near the end of the ramp before exploding upwards with their knees; how they seem to hold still in the air but make dozens of imperceptible movements to maximize distance; how they change slightly to land… etc., etc. And it’s the same for every sport: During the summer Olympics, a sport as “simple” as running is a highly scientific study of angles and aerodynamics and every single theoretical step is scrutinized… and made faster.
Olympic-level entrepreneurs would do well to learn and apply this same set of skills: They need to identify their processes: For example, the sales process generates leads and turn them into customers. Identifying the processes is easy. Scrutinizing the processes and accelerating them takes time and intense (Olympic!) effort.
The sales process isn’t the only process (although it’s the one I work with most frequently when I help to construct content strategies for clients). There are accounting strategies and HR strategies and so much more.