In 30 days, the 2010 Winter Olympic athletes will compete to be the best in the world. Entrepreneurs compete for a similar pinnacle of success every single day. This series of blogs will countdown to the Olympics with 31 ideas about what it takes to achieve gold in your business.
To be an Olympic-level entrepreneur, you need to be confident in your delivery.
Athletes don’t go to the Olympics on a whim. I doubt that any athlete woke up one morning and thought “hmmm, there’s a curling match tomorrow. I like curling, so maybe I’ll go.” Instead, they have come to realize that they have a fighting chance to win (maybe with the exception of the characters in Cool Runnings). It’s not arrogance, it’s confidence and a belief that you have what it takes.
Likewise, Olympic-level entrepreneurs need to show up and do their work with confidence that they have the chops. This means confidence in advertising; this means making bold promises and backing up your promises with action; this means ignoring the nay-sayers and haters who will inevitably give you 1-out-of-5 stars on your Amazon book or say something nasty in your blog comments; this means stating your price and not waffling when the customer presents an objection.
The Olympics are a contest between people who firmly believe that they are the best. Olympic-level entrepreneurs need to believe that, too.