I know that measuring blog post popularity isn’t an exact science, since the longer something has been around, the more likely it is to appear in search engines and get read. The results are biased against more recent blog posts which haven’t been around long enough to be read as often. It may not be a perfect measuring tool, but it’s a quick and dirty way to get the pulse of your readership. In reviewing my most popular blog posts from last year, I was interested to learn that they consistently had two things in common:
- There were about a specific business
- They offered some form of analysis or review about the company
These are 4 of my 5 most popular posts:
4th most popular post:
iStopOver has a brilliant value proposition
3rd most popular post:
Staples, Office Max, and Office Depot business strategy: Market leader versus the clones
2nd most popular post:
Nandos offers great food and innovative business model
Most popular post:
Smart strategy: Wal-Mart competes with Amazon
That’s interesting to me: My audience seems to respond to fairly specific content. It helps to shape my publishing calendar for the year to come.
What is your audience looking for when they visit your blog?