Recommended reading: The Discipline of Market Leaders

I don’t remember where I got this book from. Amazon? Was it a gift? Who knows. It sat on my shelf for a while and when I finally picked it up I really enjoyed it. Authors Wiersma and Treacy say that there are essentially only 3 ways that a business becomes a market leader: through operational excellence, through product leadership, or through customer intimacy. I think a lot about market leadership for my clients so this book turned out to be a surprisingly relevant book.