Recommended reading: The Discipline of Market Leaders

I don’t remember where I got this book from. Amazon? Was it a gift? Who knows. It sat on my shelf for a while and when I finally picked it up I really enjoyed it. Authors Wiersma and Treacy say that there are essentially only 3 ways that a business becomes a market leader: through operational excellence, through product leadership, or through customer intimacy. I think a lot about market leadership for my clients so this book turned out to be a surprisingly relevant book.

Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and he's a real estate investor and a copywriter for real estate investors.

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