My last recommendation was The Tipping Point, which is about turning an idea into an epidemic. Godin wrote a similar (smaller) book that I found to be an enjoyable read. Gladwell’s book is the go-to book, but Godin’s book is a nice review from time to time.
Aaron Hoos writes about opportunities and strategies in business, finance, and real estate. He specializes in developing profitable sales funnels and optimizing cash flow.
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Hi! My name is Aaron Hoos and I'm a business, finance, and real estate writer and speaker. I help entrepreneurs and investors develop a strategic approach to profitable growth. I'm probably drinking coffee right now.
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November 17, 2009
Business Insight