Recommended reading: Unleashing the IdeaVirus

My last recommendation was The Tipping Point, which is about turning an idea into an epidemic. Godin wrote a similar (smaller) book that I found to be an enjoyable read. Gladwell’s book is the go-to book, but Godin’s book is a nice review from time to time.

Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and he's a real estate investor and a copywriter for real estate investors.

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