Just read: ‘Too Big to Fail — Or Too Complicated to Succeed?’ at HarvardBusiness.org November 12, 2009June 8, 2012 Aaron Hoos Business I enjoyed this article. It had some good things to say about growth versus control of growth. Too Big to Fail — Or Too Complicated to Succeed? Aaron Hoos Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and he's a real estate investor and a copywriter for real estate investors.