The 4 types of tweets you’ll see on Twitter

aaronhoos_blog_socialmediatwitterWith TweetDeck running on my computer, I’m exposed to a torrent of tweets each day. Some of these tweets contain “in-tweet” content and others link-out to “off-tweet” content. Regardless of whether the content is in-tweet or linked-out to off-tweet, I’ve observed 4 kinds of tweets:

  • Fact-based tweets: These might be statistics, facts, or trivia. An in-tweet example might be: “75% of businesses fail in the first year” or a linking-out off-tweet example might be: “10 ways to get people to open your email:”
  • Inspirational tweets: These might be motivational quotes, pithy sayings, and short ideas. They are primarily in-tweet (I can’t think of a single example that was off-tweet, but there could be some). They are also the most retweeted kinds of tweets. I posted 101 retweetable tweets that primarily contain famous motivational sayings.
  • Relational/direct-engagement tweets: These tweets are the kind of tweets that typically keep people from joining Twitter. In-tweet examples are: “I am at Starbucks”. As your followers build, you might have more of a two-way engagement which might look something like: “3PM” (where, obviously, there were previous tweets that led up to that tweet). I think #followfriday hashtags fall into this category.
  • Invitational tweets. These are tweets that are sales-oriented. The content may be in-tweet, like: “Call me if you need help with content for your business” or they might link-out to off-tweet content like: “Visit for help on your content strategy”.

What does this mean for your business? You need to have all four types. With tools like HootSuite, you can schedule many of these tweets while focusing your efforts on the interactive relational/engagement tweets.

Snapshot of my week: Oct. 26 – Oct. 30

I’ve finally moved my post-vacation mountain of work and am rolling up my sleeves on new projects.

Have content due for my regular clients — a couple of small business blogs, a couple of online marketing blogs, a coach, a consultant, a tax attorney, an online bookkeeping system, a Forex fund, and a futures trading company.

And I’m pleased to welcome a couple of new clients, as well. This week, I’m finishing a report I started for a company that helps people start their own business, and I’m doing some writing for a well-known internet marketer. I’m also doing some preliminary work for another client to prepare for an ongoing project related to investing.


“As usual, Aaron work on my project has been excellent. The work Aaron did for me was quite challenging, but Aaron delivered — on time and within my budjet range. A true pro. I can’t praise him enough… to all you who are searching for a pro, you don’t need to look any further… Aaron is your guy.”

-Claudine of