Just read: ‘Define Your Strategy by What You Aren’t Doing’ at BPlans

Good concept: We frequently include ourselves in a larger segment of people while we plan our strategy. But we create possibly higher value definitions about who we are and what we do when we exclude ourselves from a large group of people.

Define Your Strategy by What You Aren’t Doing.

I’ll start…

  • I don’t just deliver copy
  • I don’t write about any topic
  • I never deliver content whose sole purpose is keyword density
  • I don’t proofread work sent to me unless you’re a really valuable existing customer who gives me other work (i.e., I don’t edit)
  • I’m not cheap
  • I don’t give up-front discounts on the promise of future work
  • I don’t copy
  • I don’t churn out content
  • I don’t resell old content
  • I don’t have a day-job
  • I don’t add filler
  • I don’t also design websites
  • I don’t also create logos
  • I don’t accept unprofessional clients

Leave a Reply