With TweetDeck running on my computer, I’m exposed to a torrent of tweets each day. Some of these tweets contain “in-tweet” content and others link-out to “off-tweet” content. Regardless of whether the content is in-tweet or linked-out to off-tweet, I’ve observed 4 kinds of tweets:
- Fact-based tweets: These might be statistics, facts, or trivia. An in-tweet example might be: “75% of businesses fail in the first year” or a linking-out off-tweet example might be: “10 ways to get people to open your email: http://bit.ly/whatever”
- Inspirational tweets: These might be motivational quotes, pithy sayings, and short ideas. They are primarily in-tweet (I can’t think of a single example that was off-tweet, but there could be some). They are also the most retweeted kinds of tweets. I posted 101 retweetable tweets that primarily contain famous motivational sayings.
- Relational/direct-engagement tweets: These tweets are the kind of tweets that typically keep people from joining Twitter. In-tweet examples are: “I am at Starbucks”. As your followers build, you might have more of a two-way engagement which might look something like: “3PM” (where, obviously, there were previous tweets that led up to that tweet). I think #followfriday hashtags fall into this category.
- Invitational tweets. These are tweets that are sales-oriented. The content may be in-tweet, like: “Call me if you need help with content for your business” or they might link-out to off-tweet content like: “Visit aaronhoos.com for help on your content strategy”.
What does this mean for your business? You need to have all four types. With tools like HootSuite, you can schedule many of these tweets while focusing your efforts on the interactive relational/engagement tweets.