Small business success secret #18

What makes an entrepreneur successful? I believe there are 18 traits. I’ll look at one each day for the next 18 days.

Small business success secret #18: Business owners master their sales funnel

There are so many activities competing for an entrepreneur’s attention and it’s nearly impossible to do them all (yet many try). The leanest, most profitable businesses are run by business owners who know exactly what their sales funnel looks like – from the earliest lead generation all the way through repeat buyer nurturing – and they break it up into steps and just do those successful activities over and over and over.

Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and he's a real estate investor and a copywriter for real estate investors.

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