Small business success secret #11

What makes an entrepreneur successful? I believe there are 18 traits. I’ll look at one each day for the next 18 days.

Small business success secret #11: Business owners innovate relentlessly.

A “same-as” business will never succeed for long and is as dull as last week’s news. Entrepreneurs who commit to innovation will transform their businesses into competitive, successful profit-machines. In the short term, innovation can be expensive and time-consuming. But in the long term, it is always the right decision. When was the last time you broke something that wasn’t broken just to innovate a better solution?

Aaron Hoos

Aaron Hoos is a writer, strategist, and investor who builds and optimizes profitable sales funnels. He is the author of The Sales Funnel Bible and he's a real estate investor and a copywriter for real estate investors.

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