A client contacted me some time ago to talk about helping them to generate more business. As usual, I spent some time analyzing their business model, their sales funnel, their offering, and their target market. Then, last month, we implemented some marketing systems. Until that point they were averaging 3.5 new customers per month to their professional services firm.
I just received their numbers for the first half of July — the “early stage” result of our effort. They are generating 1.9 new clients per day.
Yes, you read that correctly. From 3.5 clients per month to 1.9 clients per day. They acquired more customers in one week than they did during the last quarter. That is more than a 1600% increase in clients.
We didn’t add any new marketing channels (in fact, we removed some). We didn’t spend money on any new marketing collateral. All we did was:
- Map out their sales funnel and make sure that everything was working together.
- Revisit their current marketing tools to modify them slightly.
- Automate their marketing.