The Balanced Scorecard is a popular strategy tool and it has helped businesses for years. But it is only able to go so far on its own, since its origins lie in reviewing instead of forward-looking. Strategy Maps fills that gap by helping businesses create a step-by-step strategic development vision. Strategy Maps extends Balanced Scorecard thinking into the vision-casting process.
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Aaron Hoos is a business writer. He accelerates business performance with copywriting, technical writing, internet marketing, and sales funnel strategy.
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