Newspapers are struggling. Magazines are wondering “what’s next?” I wouldn’t say that paper-based communication is dead but I would say that it’s in the hospital and doctors are calling up the specialists.
Chris Brogan, a business/tech/social media consultant (okay, that description falls short of what he actually does) had some insightful things to say about print publications and opportunities for their survival. He delivers meaningful specifics that show how information delivered by the “ideal” next media company intersects with the needs of the audience.
Read his post here: The Next Media Company.