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Google trending the economy

May 11, 2009

Business Insight

Recently I posted a blog about how Google Trends “predicted” the recession. While I was there, I decided to see the search trend on the term “economy”. I wondered how it would compare. Here is Google’s trend chart:

aaronhoos_googletrends_economy

This chart fascinates me for a couple of reasons:

  • The current economic climate is not prompting people to search for the word “economy” any more than any other economic climate. I’d have guessed that it would be higher.
  • Not surprisingly, there is a valley through the third quarters when everyone is away on vacation and not thinking about work or business or the economy.
  • There are slight peaks at the end of every quarter, which makes sense that people are thinking about economic factors that might influence their EOQ results or forecasts.
  • What surprised me the most was the large dip at the end of the year. It’s as if people are so focused on Christmas and New Year and the opportunities for the year to come that they stop searching for “economy” information? While there is often a small spike at the end of every quarter, there is a huge dip at the end of the year; and in every case, that end-of-the-year dip is greater than the summer dip.
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About Aaron Hoos

Aaron Hoos writes about opportunities and strategies in business, finance, and real estate. He specializes in developing profitable sales funnels and optimizing cash flow.

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