What I’m working on this week (July 20 – 24, 2015)

It seems like the only thing I have to write these days is the What I’m working on this week updates. #notcomplaining

Here’s what’s on my plate this week:

  • Wrapping up a few books — two print books and three Kindle books for three clients. They’re all really close to being done so I’m putting the finishing touches on them and moving them toward publishing.
  • Writing autoresponders for a real estate investing client — they need them for some upsells they’re offering.
  • Blog posts and magazine articles galore! I’ve got a ton of these that are due in the next week or two so I’m hoping to wrap them up this week.

The biggest project comes from a new partnership I have with an investing education website. I’m recently become a partner in their business, which will require a bunch of work from in the short term but should provide a bunch of long-term pay-offs in the coming months. I’m really excited about this new development.

Well, that’s all I have time for right now. Gotta get back to work.

Read More

What I’m working on this week (July 13 – 17, 2015)

Last week turned into a gongshow… I guess not in a bad way necessarily but rather because there were a million little tiny projects that needed to be taken care of — phone calls, emails, editing, etc. — instead of the work I more typically do, which is sitting down and writing a project from start to finish.

I don’t mind weeks like that because they don’t happen often and they’re a fun (hectic!) change of pace. But I’m also glad to be back at my desk now, ready to get back to what I do best.

This week I’m working on the following:

  • A sales letter for a real estate investor.
  • A print book for a service industry business.
  • Blog posts for a handful of clients in the investing space.
  • Some local SEO copy for a company that is trying to position itself in its local marketplace.
  • A least one ebook (maybe even two — just waiting on confirmation of the second one).
  • A couple of magazine articles.

Gotta get back to work!

Read More

What I’m working on this week (July 6 – 10, 2015)

This is the first “normal” week I’ve had in a month. The past 4 weeks have been pretty crazy: I spoke three times in the past month (and there’s always a lot of work that goes into into those), plus a bit of travel, plus the catching-up involved after each speech… my speaking is done for a bit and I have a full week of work ahead of me and I plan to knock out a BUNCH of work!

Here are a few of the things I’m working on for clients…

  • Articles and blogs for several real estate investing clients.
  • Sales letters for a couple of clients — for real estate investors and for a training company.
  • An ebook for a real estate investor.
  • A print book for a service business.
  • Editing work that I’m wrapping up for a financial firm.
  • Content marketing strategy for a real estate investor.

That’s going to keep me busy all week so I’m going to sign off and get to work.

Stay productive!

Read More

Summary of the real estate investing conference I attended in Columbus Ohio

One of my clients is a turnkey wholesaler who does a lot of deals in a few different states. For the past couple of years, he’s held an event in Columbus Ohio called The Deal-Maker Experience. I’ve attended the event the past couple of years to connect with my client, plus a couple of my other clients attend there, plus it’s a great networking opportunity to meet new clients, plus I learn a lot!

This year, I flew into Columbus on Sunday June 14 and enjoyed the afternoon walking around downtown Columbus.

On Monday morning the event started. Actually, the event is divided into two parts: There’s an invitation-only mastermind of about a dozen people who meet Monday and Tuesday. It’s high level stuff and a lot of fun. I attended it and connected with a few of my clients who also attend.

Tuesday was the same deal. We talk about investing, building a business, long-term legacy planning, outsourcing, etc. The people who attend this portion of the event are doing deals all the time so it’s pretty advanced.

Wednesday was mostly downtime and I caught up on some sleep and a bit of work for other clients. Then Wednesday night people started arriving for the larger event. The larger event had about 200 people and it started with a cocktail meeting Wednesday evening.

On Thursday morning the education piece started. Many of the people in this meeting are new to investing — having never invested or having only done a few irregular deals. So this meeting is far more introductory. The host walked people step-by-step through the investing process, from how to build a buyers list to how to find deals.

Friday was much the same: Education, information, step-by-step strategies.

On Saturday we started the day with some education and I spoke about building marketing funnels. The audience was really receptive and the response to the call to action was great. Then the conference wrapped up and we all got onto buses and drove over to a rehabbed property. My client had bought and rehabbed the property and then he donated the house to a charitable organization that works with disadvantaged people by giving them a place to stay. After the event, we all went out to a local bar for a post-event party.

It was a blast. If my client hosts the event again next year, I’m definitely going!


  • I gained a ton of value from the event and it reaffirmed my belief that conferences are a powerful business-growth strategy.
  • I connected with a bunch of existing clients — some of whom I’d never met face-to-face before — so it was good to sit with them and learn alongside them and to spend some time strategizing with them.
  • I met many, many new people: Folks who became friends (and Facebook friends), potential clients, and joint venture partners. The important thing now is that I need to make sure I follow-up with these folks!
  • Between an increase in work from my existing clients, and the work I know I’m getting from my new clients, this conference had an ROI of 3:1 to 4:1.
  • I got a chance to speak in front of an audience and to sell to them. I speak pretty regularly but I don’t always get to sell from the stage and it was a good low-stakes way to test my skills here (because I didn’t NEED to sell anything to still earn a profit from the event). This has the possibility to boost my ROI by as much as 10:1, although time will tell as I’m still waiting for the orders (versus people who said they were going to order).
  • It was also nice to hang out in Columbus again. When I attended last year, the event was at an airport hotel so I didn’t have a lot of time or transportation to explore Columbus. But this year’s event was held at the really cool Westin Columbus which is in a more downtown-like section of the city.
  • I also pushed my own personal limits of doing work on the road. I tend to write best in a focused room without any distractions. (I’m definitely NOT one of those Starbucks writers — I’d be too busy people-watching). I work in a productivity-tuned environment with an ergonomic chair and an ergonomic keyboard; and when I do I can write A LOT! So I brought my laptop with me to the conference and would spend time writing in my hotel room. That way, I didn’t have to put all of my clients on hold while I attended this event. I can’t produce as much with a laptop keyboard before my wrists start to hurt but I can produce some. This conference helped to raise the bar on how much I can produce in an environment that isn’t my typical working environment.

Read More

What I’m working on this week (June 29 – July 3, 2015)

Hi! Long time no blog.

I haven’t posted anything in 10 days and I haven’t posted one of these what-I’m-working-on-this-week updates in even longer.

The reason: I went to a conference in Columbus Ohio so there was a TON of work to do in the week leading up to the conference, then the conference itself was busy (I spoke there, so that increased its busyness for me), and then I had a bunch of catching up to do when I came home. The conference was awesome but it basically took 3 weeks out of the month of June!

Here I am, a week after returning home, and I feel like I’m back into a rhythm. So here’s what I’m working on this week:

  • A real estate investing network client is doing a membership drive later this month so I’m putting together a bunch of marketing collateral for that event.
  • A home services client is publishing an audio version and Kindle version of his first book, an audio version of his second book, a print version of his third book, and a print version of his fourth book. I’m writing a lot of that content and managing those pieces for him.
  • I’ve got a really cool publishing partnership I’ve put together with a real estate investor so that has taken a lot of my focus. I can’t talk about it too much yet but I’ll reveal more in a little while.
  • And since this month includes the beginning of a new month, that means there’s going to be a ton of blog posts to write (when possible, I like writing an entire month’s worth of blog posts at the beginning of each month — it helps me to create a consistent voice for my clients).
  • And invoices… of course!

Okay, gotta get back to it. Talk at ya later!

Read More